Science is we all

Omniscope is a deep biotech startup that strives to help all people live healthier by applying cutting-edge science as a force for good. Brewed in 2020 and founded in 2021, this amazing team brings together bright minds from multiple disciplines, artificial intelligence, and scientific knowledge to look at the immune system and the human body deeper and wider than ever before. We helped Omniscope define what they stand for in the world and express that in an impactful new identity.

‘Science is we all’ is the brand idea we proposed, inspired by the words of Claude Bernard, who once said: ‘Art is I, science is we’. This clicked with an insight from the interviews, saying that healthcare is built as a competitive industry, while science is born as a collaborative discipline. ‘We all’ is Omniscope’s unique viewpoint of their bold, collaborative, inclusive search. It’s about togetherness, universality and hope.

Omniscope’s technology is designed to change the way we think about diagnostics by detecting diseases broadly, much earlier and with unprecedented sensitivity. The symbol we created represents a scanning eye with wide and deep vision. To a scientist, it resembles a single helix in a loop. To the more philosophical, the generous empty space inside it may be regarded as possibility. We designed the symbol to fit the quirky and clear character of Faktum, a type which combines the geometric with the organic. We love how the rays move without animation and how vibrant and positive the identity feels without color. We had fun imagining how the brand would evolve in the future.

And most importantly, we were very excited to work together with people who truly believe health is a fundamental right of every human being and make it their mission to act upon it.